Home

Error message

  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).
  • Warning: preg_match() [function.preg-match]: Compilation failed: disallowed Unicode code point (>= 0xd800 && <= 0xdfff) at offset 1811 in ctools_cleanstring() (line 157 of /home/mindsetr/public_html/sites/all/modules/ctools/includes/cleanstring.inc).

Mindset is a marketing research firm that is based in Jordan with operations in the MENA region.

At Mindset, we listen to and observe your customers’ behavior because their perceptions and behaviors greatly influence your competitive position and revenues. We believe that market intelligence and consumer insights should be at the heart of your marketing and business development strategy.

Why Work with Mindset

We dig more into your business to understand its problems and challenges.
 
We believe research is a powerful tool that should fit into a bigger business strategy.
 
We tailor our approach and tools to answer your business questions.
 
We do not believe in one-size-fits-all products and we do not offer any.
 

We are committed to deliver insights and value for money.

We offer the quality of top research firms and continue to develop cost-efficient tools and solutions.

*If we do not believe we can deliver actionable insights for your business, we will not take up your assignment.

Mindset Blog

Sunday, September 29, 2013 - 15:31

In the MENA region, businesses realize the impact of the digital space on their consumers' behavior. However, a few companies are prepared to act on this realization because the majority don't know how to capture behavior and how to react to it. Traditional research tools are great, but come with limitations. Maybe it is time to go hybrid and include the digital factor. Can we combine marketing research and technology in the Middle East?

Sunday, December 25, 2011 - 04:30

Marketers are under increasing pressure to measure marketing spending effectiveness. Marketing research provides important quantitative and qualitative tools to allow companies to track sales, market share, customer satisfaction, etc. However, it seems companies are slow to adopting best practices in this area. This survey by McKinsey Global highlights how many companies are still not using the various tools available to them…

Sunday, July 24, 2011 - 23:06

It is great to use case studies for inspiration as the author Rohit Bhargava says in this post, but we should not let the unavailability of case studies in our field or region deter us from doing something new or different that other businesses will read case studies about in the future.

Dodge creatively uses a focus group setting to counter-describe its Dodge Caliber. This smart and funny ad also provides a great example of how focus group results should be interpreted within the company's intended objectives and image. It's anything but cute!