Branding research explores how a brand is perceived in the market. How does it rank in terms of perceived quality? Perceived price? Customer service? Is it the leader in its class? Or just okay? Branding research also explores more basic questions: What is the awareness towards the brand? How well does the target market understand what the brand is about?
RELATED CASE STUDIES
Example of Branding Research
After years of explosive growth through price marketing, a telecom wanted to know its brand’s position in the market. We were hired to gauge perception toward the brand. Despite substantial investment in network infrastructure, our nation-wide survey showed that perception of quality was being hampered by the brand’s original focus on price.
After years of explosive growth through price marketing, a telecom wanted to know its brand’s position in the market. We were hired to gauge perception toward the brand. Despite substantial investment in network infrastructure, our nation-wide survey showed that perception of quality was being hampered by the brand’s original focus on price.
