About

WHO WE ARE

Whether you are a development agency or business, the opinions and behaviors of your clients – beneficiaries and paying customers – are critical and ever-changing. We are experts in all forms of primary research techniques that can help you understand the people that matter to you – your clients. We can reach them online, in their homes or workplace, through their mobile devices or in more involved settings such as in-home observations, focus group discussions, and in-depth interviews. 

We use rigorous research designs and advanced research tools that guarantee quality and facilitate the collection of rich and impactful data. We currently serve clients in five countries: Jordan, KSA, UAE, Palestine and Nigeria.

Mindset helps you make informed decisions, identify opportunities, and increase the effectiveness of your interventions or strategies.

MEET THE MINDSET-TERS

Rana Samara
Rana Samara
Research Director

Rana has 12+ years of experience advising on and conducting research in the MENA region for NGOs, public sector, youth education, labor market, healthcare, telecom, tourism, FMCG, real estate, consulting and banking. Her expertise in research spans design, implementation, operations, project management and reporting. She specializes in development and M&E related data collection efforts and analysis using advanced statistical models. Rana holds a Bachelor’s degree in English Literature and Language from the University of Jordan.

Abeer
Abeer Abu Shmeis
Business Development

Abeer has 10+ years of experience and heads Mindset’s business development and marketing team. She led research efforts on both the agency and client sides spanning various sectors such as media and entertainment, culture and arts, tourism, consulting, real estate, NGOs, public sector, telecom, FMCGs and banking. She specializes in the creative and cultural industries. Abeer is a Fulbright scholar and holds an MBA degree from the University of California, Irvine and Bachelor’s of Computer Science from the University of Jordan.

Anas Masri
Anas Almasri
Technical Advisor

Anas has 15+ year of experience and is a senior research consultant with a strong background in statistics and a track record in the full continuum of the research process, from proposal development to presentation of insights to clients. He specializes in research and M&E for development programs. He holds an MBA degree from the IE Business School, Madrid and a Bachelor’s degree in Economics from the University of Wisconsin-Madison.

Dr. Abdul Malik Jaber
Dr. Abdul Malik Jaber
Chairman

Dr. Abdul Malek Al Jaber is a senior business leader with global experience and a track record of achievements in EMEA’s ICT services, entrepreneurship, innovation and financial services. He is currently the President of Peppers & Rogers Group (Teletech Consulting). His previous leadership roles include COO of Zain group and CEO of Zain Jordan (July 2009 to June 2011). He is a graduate of Jordan University of Science and Technology, McGill University, Northwestern University’s Kellogg School of Management, and the International School of Management in Paris. Dr. Al Jaber was the first Jordanian ever featured and ranked #62 in Global Telecoms "2010: Annual Power 100 list". "2011: Communicate Power List" ranked him #21 in the top 50 most powerful in the region's media, marketing and advertising industry. His Highness Sheikh Mohammed bin Rashid Al Maktoum awarded "Best Arab Manager Award for Excellence in Management" to Dr. Al Jaber.

Majd Haddad
Majd Haddad
Operations Manager

Majd has extensive experience in management consulting, training and research in several areas such as NGOs, youth education, banking, FMCG. She is also experienced in handling large-scale quantitative projects.

Nada Shannak
Nada Shannak
Research Manager

Nada has extensive experience in managing and designing quantitative surveys on a large-scale locally and regionally. Nada has over fifteen years of practical experience in consulting, research, quality assurance, management of large teams, and field coordination.

Raad Al Zoubi
Raad Al Zoubi
Data Processing Officer

Raad has solid research and operations background. Raad has experience in processing large databases and performing data cleaning and data quality measures.

Ibtisam Qayyam
Ibtisam Qayyam
Senior Field Coordinator

Ibtisam has over 12 years of experience in field management and supervision. Ibtisam has worked on numerous development and aid projects in addition to managing fieldwork conducted through face-to-face, phone, focus groups, in-depth interviews and ethnographic research.

Mohammad Qassas
Mohammad Qassas
Field Coordinator

Mohammad has solid experience in data collection and operations management including direct management of field teams, proper implementation of logistical plans and compliance to QA procedures.

Baraa Abo Leil
Baraa Abo Leil
Field Coordinator

Bara’a has solid experience in operations management including direct management of field teams, and ensuring their compliance to QA procedures.

Rowaydah Ghoshe
Rowaydah Ghoshe
HR and Admin Manager

Rowaydah has 15 years of HR experience

Sara Arab
Sara Arab
Project Coordinator

Sara has a solid M&E background in the development field. She has experience in handling and processing data in addition to applying quality assurance controls throughout the process.

Ayman Mheisen
Ayman Mheisen
Senior Accountant

Ayman is the senior accountant at Mindset

Amjad Al Omari
Amjad Al Omari
Accountant

Amjad is the accountant at Mindset

Abdelsalam Allouzi
Abdelsalam Allouzi
Logistics Officer

Abdulsalam is the logistic officer at Mindset

MINDSET IN NUMBERS

test

700

Field staff in all countries we work in

Shape

5

Countries