Whether you are a development agency or business, the opinions and behaviors of your clients – beneficiaries and paying customers – are critical and ever-changing. We are experts in all forms of primary research techniques that can help you understand the people that matter to you – your clients. We can reach them online, in their homes or workplace, through their mobile devices or in more involved settings such as in-home observations, focus group discussions, and in-depth interviews. 

We use rigorous research designs and advanced research tools that guarantee quality and facilitate the collection of rich and impactful data. We currently serve clients in five countries: Jordan, KSA, UAE, Palestine and Nigeria.

Mindset helps you make informed decisions, identify opportunities, and increase the effectiveness of your interventions or strategies.


Rana Samara
Rana Samara
Research Director

Rana has 12+ years of experience advising on and conducting research in the MENA region for NGOs, public sector, youth education, labor market, healthcare, telecom, tourism, FMCG, real estate, consulting and banking. Her expertise in research spans design, implementation, operations, project management and reporting. She specializes in development and M&E related data collection efforts and analysis using advanced statistical models. Rana holds a Bachelor’s degree in English Literature and Language from the University of Jordan.

Abeer Abu Shmeis
Business Development

Abeer has 10+ years of experience and heads Mindset’s business development and marketing team. She led research efforts on both the agency and client sides spanning various sectors such as media and entertainment, culture and arts, tourism, consulting, real estate, NGOs, public sector, telecom, FMCGs and banking. She specializes in the creative and cultural industries. Abeer is a Fulbright scholar and holds an MBA degree from the University of California, Irvine and Bachelor’s of Computer Science from the University of Jordan.

Anas Masri
Anas Almasri
Technical Advisor

Anas has 15+ year of experience and is a senior research consultant with a strong background in statistics and a track record in the full continuum of the research process, from proposal development to presentation of insights to clients. He specializes in research and M&E for development programs. He holds an MBA degree from the IE Business School, Madrid and a Bachelor’s degree in Economics from the University of Wisconsin-Madison.

Dr. Abdul Malik Jaber
Dr. Abdul Malik Jaber

Dr. Abdul Malek Al Jaber is a senior business leader with global experience and a track record of achievements in EMEA’s ICT services, entrepreneurship, innovation and financial services. He is currently the President of Peppers & Rogers Group (Teletech Consulting). His previous leadership roles include COO of Zain group and CEO of Zain Jordan (July 2009 to June 2011). He is a graduate of Jordan University of Science and Technology, McGill University, Northwestern University’s Kellogg School of Management, and the International School of Management in Paris. Dr. Al Jaber was the first Jordanian ever featured and ranked #62 in Global Telecoms "2010: Annual Power 100 list". "2011: Communicate Power List" ranked him #21 in the top 50 most powerful in the region's media, marketing and advertising industry. His Highness Sheikh Mohammed bin Rashid Al Maktoum awarded "Best Arab Manager Award for Excellence in Management" to Dr. Al Jaber.

Majd Haddad
Majd Haddad
Operations Manager

Majd has extensive experience in management consulting, training and research in several areas such as NGOs, youth education, banking, FMCG. She is also experienced in handling large-scale quantitative projects.

Nada Shannak
Nada Shannak
Research Manager

Nada has extensive experience in managing and designing quantitative surveys on a large-scale locally and regionally. Nada has over fifteen years of practical experience in consulting, research, quality assurance, management of large teams, and field coordination.

A black-and-white headshot of Mohammad Al-Qaryouti
Mohammad Al-Qaryouti
Data Processing Manager

Mohammad is the data processing manager at Mindset. His background
spans both the humanitarian and development sectors in Jordan.
Mohammad has expertise in data processing for large and complex data
collection exercises, and has experience working with ODK-based systems, PowerBI, Google Data Studio, and other quantitative data tools.
Mohammad holds a Bachelor in Civil Engineering Technology from
Zarqa University.

A black-and-white headshot of Majd Masannat
Majd Masannat
Project Coordinator and Quality Assurance Officer

Majd is a project coordinator and quality assurance officer at Mindset. From a diverse background of investment banking and donor-driven monitoring and evaluation, Majd has developed her interpersonal and communications skills to develop a productive rapport with clients and produce quality correspondences. Majd also proved to be a key member of the data collection process as she created customized templates to support, coordinate and track the in-house processes and procedures and ensure consistent delivery and quality of services. Majd holds a Bachelor in Business Administration from the American University of Beirut, Lebanon.  

A black-and-white headshot of Mohammad Qardan
Mohammad Qardan
Project Coordinator and Quality Assurance Officer

Mohammad is a project coordinator and quality assurance officer at Mindset. His extensive experience, spanning both humanitarian and commercial sectors, paved the path for him to succeed in managing Mindset’s diverse research projects. His past work for international NGOs also gives him particular insight into the hands-on work performed by our field teams. Mohammad holds a Bachelor of Business Administration from Princess Sumaya University for Technology and has completed 60 master's degree credits in humanitarian operations work through Oxford Brookes University. 

A black-and-white headshot of Zoe Sottile
Zoe Sottile
Project Coordinator and Technical Writer

Zoe is a project coordinator and technical writer at Mindset. Zoe’s diverse background in journalism, copy-writing, communications and social media, and academic research has made her flexible and eager to take on new challenges. At Mindset, she has worked on adapting internal processes for more effective project management and monitoring business development opportunities. Zoe is expecting to receive a Bachelor of Arts in Human Rights with a specialization in Middle Eastern studies from Columbia University in the City of New York in April, 2021.  

A black-and-white headshot of Alaa' Hamdan
Alaa' Hamdan
Operations Coordinator

Alaa’ is an operations officer at Mindset. His strong academic background in computer science supports his rigorous work managing field operations for Mindset’s projects. His expertise in supervising field teams stems from his own personal experience working as an enumerator. At Mindset, he plans and oversees all field- and office-based projects from inception to completion, coordinating between supervisors and enumerators in the field. Alaa’ holds a Bachelor in Computer Science from the Applied Science University.  

A black-and-white photo of Raghad Abweh.
Raghad Abweh
Operations Coordinator

Raghad is an operations coordinator at Mindset. She oversees all aspects of research operations, from logistical planning to enumerator recruitment and quality assurance. Her varied experience, which encompasses working in business management and event planning, strengthens her creative problem-solving on Mindset’s diverse projects. Her strong communication skills also allow her to coordinate seamlessly between different departments. Raghdad holds a Bachelor in English Language and Literature from the University of Jordan.  

A black-and-white headshot of Ayat Arabiat
Ayat Arabiat
Operations Officer
A black-and-white headshot of Mohammad Qassas
Mohammad Qassas
Field Coordinator

Mohammad has solid experience in data collection and operations management including direct management of field teams, proper implementation of logistical plans and compliance to QA procedures.

Baraa Abo Leil
Baraa Abo Leil
Field Coordinator

Bara’a has solid experience in operations management including direct management of field teams, and ensuring their compliance to QA procedures.

A black-and-white headshot of Hamdan Hamdan
Hamdan Hamdan
Operations Officer
A black-and-white headshot of Raeda Khasawneh
Raeda Khasawneh
Operations Officer
Abdelsalam Allouzi
Abdelsalam Allouzi
Logistics Officer

Abdulsalam is the logistic officer at Mindset

A black-and-white headshot of Emad Neimat
Emad Neimat
Data Processing Officer




Field staff in all countries we work in